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Progressive
non-profit organizations are always one step ahead of their
local, national and global competition.
They remain at the fundraising forefront by using a combination
of innovative thinking, a willingness to take action and
the ability to quickly harness new marketing and communications
technologies to get their message heard.
Now, interactive multimedia presentations
displayed on touch-screen kiosks, plasma and LCD screens,
have become the new standard of excellence among organizations
that need to effectively communicate with their prospects
and contributors.
If a picture is truly worth a thousand words,
than how powerful are the attraction, retention and emotion-generating
capabilities of a medium that displays vibrant graphics,
animation, full motion video, audio and compelling up-to-date
text messaging - one that also allows for interactive participation
and instant updates.
Imagine an exhibit where donors are recognized
in dynamic fashion; where they share stories of hope and
gratitude; where organizational history unfolds in an illustrated,
moving chronicle; where a capital campaign is advanced by
animated timelines, moving testimonials, and current contribution
results - in effect a display that inspires while also reflecting
an organization's mission, culture and ideals.
For-profit corporations and leading retail
outlets learned the secrets of using interactive multimedia
to increase profits and cut costs years ago. Now that the
technology has matured, non-profit organizations are implementing
similar systems to create powerful donor recognition, promote
capital campaigns, enhance non-profit marketing initiatives
and deliver up-to-date fundraising communications.
The convergence of interactive technology
with award-winning multimedia content has created a myriad
of exciting new possibilities that are limited only by the
imagination.
Practical Applications: Interactive Recognition
Displays
 The Harvard
School of Dental Medicine in Boston, Massachusetts,
implemented an interactive multimedia presentation on a
touch-screen kiosk to showcase the School's storied history,
celebrate its alumni and promote a current capital campaign.
A custom case was designed to transport the kiosk to oral
health conferences and alumni meetings around North America.
"The
PlannedLegacy system provides us with a powerful method
of recognizing those who are doing important work or
making an impact at the Harvard School of Dental Medicine."
Mary Cassesso
Dean of Administration and Finance,
Harvard School of
Dental Medicine |
Altru
Health Foundation in Grand Forks, North Dakota, implemented
a handsome recognition display that features an integrated
interactive plasma screen which is used to view a comprehensive
multimedia presentation. Highlighted by materials and colors
that complement the surrounding environment, the display
presents visitors, patients and staff with an inspiring
and informative tribute to supporters and volunteers.
The Foundation
of Chatham-Kent Health Alliance in Chatham, Ontario,
implemented two impressive donor walls, one with a touch-screen
monitor integrated into the design and the second with a
touch-screen kiosk adjacent to the donor wall. Visitors
can access varying levels of donor names, learn about the
history of each hospital, view events billboards and familiarize
themselves with capital campaigns and other information.
"We
chose PlannedLegacy not only because they showed a genuine
interest in our facility and our campaign, but because
their system is easy to update in a timely fashion and
it solves our space limitation problems. We can quickly
add or revise donor names, add upcoming events etc.
I think this is the future of donor walls."
Michele Grzebien, Executive
Director
The Foundation of Chatham-Kent Health Alliance |
Saanich
Peninsula Hospital Foundation in Saanichton, British
Columbia, implemented an interactive multimedia presentation
on a custom-designed kiosk to blend with donor recognition
panels that were displayed on nearby walls.
The Jewish
Foundation of Manitoba in Winnipeg, Manitoba, utilized
an interactive kiosk to showcase their Book of Life planned
giving program. Located in a high traffic area of the Asper
Jewish Community Campus, the kiosk features donor recognition
for individuals and families in the form of biographies
and tributes. These searchable profiles, complete with photographs,
are complemented by information about the Book of Life and
the organization. Installed over five years ago, the kiosk
has become an integral part of a planned giving program
which now has a waiting list every year.
Red River
College in Winnipeg, Manitoba, implemented an interactive
multimedia presentation on a touch-screen kiosk, to promote
their Princess Street Capital Campaign. The contemporary
design of the kiosk and presentation complements the capital
campaign's visual identity, while also integrating with
the campaign's recognition display.
Practical Applications: Digital
Signage
The Victoria
General Hospital Foundation in Winnipeg, Manitoba, utilized
a 42" plasma display to promote an $11M capital campaign.
The application was very successful in providing insight
into areas of investment, as well as recognizing donor contributions,
volunteers and sponsors.
"This
is an innovative solution to communicating in a difficult
space and it brings together the best in technology,
communications and recognition in a cost-efficient system.
It also will allow us to customize information over
time and use it in many ways to benefit our patients
and staff."
Patricia McCallum, Executive Director
Victoria General Hospital Foundation |
The Newfoundland
Cancer Treatment and Research Foundation in St. John's,
Newfoundland, implemented a digital multimedia presentation
on a 42" plasma display to promote its services and programs,
highlight medical and administrative staff and promote giving
and volunteerism.
"All
of our staff, donors, volunteers and particularly our
corporate sponsors, have been very impressed. It's very
easy to update events, change donor names, highlight
donors, volunteers and corporate sponsors."
Brenda Lockyer, Executive Director Newfoundland
Cancer Treatment
and Research Foundation |
Glens
Falls Hospital Foundation in Glens Falls, New York,
implemented a digital multimedia presentation on a 42" plasma
display to promote a $17M capital campaign. The presentation
incorporates animation, full motion video and sound and
recognizes donors, volunteers and sponsors in a high-traffic
area of the hospital.
City
University of New York/Hostos Community College, in
Bronx, New York, implemented a network of 42" plasma displays
to communicate facility-specific announcements, current
events, news, weather and sports, to staff, faculty and
students on campus.
The
St. Boniface Hospital Research Foundation in Winnipeg,
Manitoba, is currently developing a beautiful recognition
display which will feature glass panels that showcase donor
names, historical images and portraits of notable researchers.
The display will be accented by a ultimedia presentation
that appears on a 17" touch-screen monitor. A separate digital
signage system located on an adjacent wall will communicate
additional Foundation messages.
Shaarey Zedek Synagogue in Winnipeg,
Manitoba, implemented two multimedia presentations on plasma
and LCD displays. The first, a dignified and engaging interactive
Yahrzeit (Memoriam) Wall, utilizes an infrared touch overlay
which allows visitors to see individual profiles of congregants
and groups of community members whose passing is observed
in a particular week - simply by touching the screen.
The second, a digital multimedia presentation
located in a high-traffic area of the synagogue, replaced
an older bulletin board system where information was often
out of date. The presentation provides visitors with current
and upcoming event information, news items, funeral dates
and more.
The Asper Jewish Community Centre in
Winnipeg, Manitoba implemented a series of 50" networked
plasma displays to provide multiple multimedia messages
to Centre visitors. Using a multi-pane screen format, the
presentation promotes their capital campaign and various
in-house agencies, while also earning revenue from local
businesses that purchase sponsorship time on the presentation.
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For more information:
For specific project examples and demonstrations,
or more information on interactive displays, digital messaging
systems and integrated donor wall projects, please contact:
PlannedLegacy
Suite 220 - 309 McDermot Avenue
Winnipeg, MB. Canada R3A 1T3
Phone: (204) 943-3923
Fax: (204) 943-4197
Toll Free: 1 (866) 882-3580
E-Mail: solutions@plannedlegacy.com
Web: www.plannedlegacy.com |
