14 Reasons Non-Profit Organizations are using Multimedia Presentations, Digital Signage and Touch-Screen Kiosks to Enhance their Donor Recognition and Promote Capital Campaigns

Non-profit organizations are rapidly increasing their use of advanced promotional technologies to stand out among their competition, provide superior donor recognition and deliver important capital campaign promotion and fundraising messages with laser-targeted precision - to highly-targeted audiences. Here are 14 reasons why.

1. Superior attraction capabilities - multimedia displays, due to their ever-changing, colorful and dynamic nature, have a proven ability to attract at first point of contact.
2. Powerful donor recognition - the ability to recognize contributors with video, audio, graphics and text creates a myriad of possibilities for enhanced capital campaign promotion and donor recognition - limited only by your imagination.
3. Increased participation - interactive multimedia presentations on touch-screen kiosks, LCD screens and plasma displays encourage participation, as visitors are drawn to touch the screen and learn more about your capital campaign and your organization.
4. Instant updates - capital campaign progress, donor names, corporate contributors, contribution amounts, major donor recognition, special events and more, such as an animated campaign meter, can be updated instantly from the comfort of any office with an Internet connection.
5. Capital campaign promotion 24/7 - a multimedia presentation can run day and night, providing visitors, staff, contributors and potential donors with the latest information on your capital campaign 24 hours a day - a non-stop virtual marketing assistant.
6. Space and time savings - because multimedia presentations are stored on a computer hard drive, space is no longer a challenge. In fact, it is virtually limitless. Additionally, the display can be quickly and easily updated from the comfort of your office, saving you both the time and money generally required to update a more traditional display.
7. Transportability - a multimedia display housed in a touch-screen or self-cycling kiosk can be transported to conferences, special events, shopping malls and other high-traffic areas to increase awareness for your capital campaign and your organization.
8. Valuable naming opportunities - multimedia donor walls and recognition displays, whether on their own or as part of a larger display, provide valuable and even enviable naming opportunities that major donors are proud to be associated with.
9. Instant donations - a credit card swipe attached to a kiosk or large-format display allows visitors to make spontaneous donations while they are watching or interacting with the multimedia presentation. An attached printer can also produce instant receipts.
10. Powerful video testimonials - video testimonials from both contributors and beneficiaries draw people in and help them to identify with your cause. Video testimonials from beneficiaries also help to provide the transparency may donors demand regarding how their money is being spent.
11. Expanded historical information - there’s no question that history sells, especially to older generations. Multimedia allows you to create an interactive historical timeline that can feature archival material including video, audio, text and photos to promote past successes along with current and future initiatives.
12. Timely information - because it can be instantly updated, a multimedia display can always feature the latest news, capital campaign updates and special events. People will check back regularly for the latest updates.
13. Ease of integration - self-cycling and interactive multimedia presentations on plasma displays, LCD screens and touch-screen kiosks can easily be integrated into an existing donor wall or recognition display, allowing you take immediate advantage of their superior attraction capabilities.
14. Multi-Generational marketing - with their unique blend of leading-edge technology, dynamic display capability and ease of use, multimedia presentations have the inherent ability to attract all generations. Additionally, the ability to display donor stories, biographies and historical connections not only helps different generations identify with your organization, it can also create a lasting and meaningful bond from one generation to another within families.

Learn more - Capital Campaign Donor Recognition and Promotion Using Multimedia Presentations - 7 Practical Examples

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For specific project examples and demonstrations, or more information on interactive displays, digital messaging systems and integrated donor wall projects, please contact:

Planned Legacy
Suite 220 - 309 McDermot Avenue
Winnipeg, MB. Canada R3A 1T3
Phone: (204) 943-3923
Fax: (204) 943-4197
Toll Free: 1 (866) 882-3580
E-Mail: solutions@plannedlegacy.com
Web: www.plannedlegacy.com