After conducting a thorough analysis of their recognition program and determining their requirements, Brigham & Women’s Hospital (BWH) in Boston, Massachusetts understood that their first significant recognition display needed to make a statement while also providing exceptional recognition to its supporters.
The new display would have to communicate the Hospital’s history and Harvard University affiliation while also recognizing and celebrating the thousands of individuals and organizations who have continued to support BWH since it was established. And they wanted to do this with an architectural display that combined both tradition and technology. The firm that BWH selected to fulfill its vision was Planned Legacy, chosen for its leadership in display design as well as multimedia programming.
The environment for the new recognition display was to be the Hospital’s refurbished lobby, a high traffic area with thousands of daily visitors. After extensive meetings and collaboration with Development and facilities staff as well as architects and other Hospital leaders, Planned Legacy designers created an engaging concept of three adjacent displays; two for donor and Legacy recognition, and a third for use by the Hospital’s Public Affairs department.
Making liberal use of wood-grain laminates, glass and custom fabricated metal, the displays were designed to complement the work of the Hospital’s architects, who were simultaneously remodeling the Hospital’s lobby and Emergency Department entrance.
The first display honors contributors to the BWH Hippocrates Society and Legacy Society as well as the organization’s Pillar Society. Donor names are highlighted on tempered glass panels beneath a large display-wide panel with full color graphic images of staff, donors and Hospital leaders. This graphic area is backlit with strategically placed lighting that frames the entire display from the top down.
Accenting the display is a 40-inch LCD monitor which features an informative and entertaining interactive multimedia presentation that includes a compelling message from the Hospital, achievements and initiatives, donor recognition and donor profiles.